Media resources – Why was the site set up?
The original aim was to set up a web site that would bring about a re awareness of a building that seemed a little forgotten. This stemmed from a personal interest of the author. After just a few short weeks and some local press interest, the Longford and Essoldo Cinema Stretford site had received a huge number of visitors and it’s content was expanded. The history section of the site is growing, bringing forth personal accounts of employees and users of the building. The front page section contains regular updates on progress or new information about the buildings status.
The building is in private ownership. Whilst it is a unique grade 2 listed, it has laid empty for more than 23 years. Trafford Council take an active interest in the buildings future and there are plans as of 2018 for a compulsory purchase order. It was built by Henry Elder and is the only Elder cinema now standing. It’s unique features were designed to symbolise Hollywood’s obsession with sex and money! It was the first building in the UK to utilise strip lighting! It spent approximately 30 years as a working cinema / theatre and another 30 as a bingo hall. The website has bought together people who share a unique interest in the building.
What’s next – contact the site author.
Are you a journalist with a paper or media outlet? Freelance looking for material? A film maker looking for a people interest story? Photographer looking for a project? Do you have experience in marketing or press, or contacts that might be useful? Do you have knowledge of heritage issues or cinema history? Maybe you’re just browsing and would like to offer whatever skills you might have, should the need arise. If you match any of these, please contact the author here.